Foundational expedites the

Pursuit of Venture Capital

Prolonged capital raises are damaging to operations and valuations. We bridge the founder-investor information gap with VC Market Intelligence to help founders raise more efficiently.

Trusted by

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Layer 26

70% of funded startups

run out of cash prior to raising their next round.

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Traction Strategy Sprint

Produce the signals of traction the VC market will expect.

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Fundraising Support

Conduct an impactful roadshow and close rounds with confidence.

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Market Validation

Eliminate probable objections with proactive feedback from select VCs.

Our Solutions

Based on our framework, Traction Science, our solutions de-risk raising venture capital by leveraging market insight and curated investor feedback to systematically build a compelling traction narrative that helps founders know when, how, and from whom to raise capital.


Our Philosophy

Product-market fit isn’t the same as venture-capitalist fit. 70% of funded startups run out of cash prior to raising their next round.

VCs hesitate to invest because they doubt a venture’s ability to scale, and even those founders who are successful typically spend 3+ months scrambling to build the conviction they need to close.

Our Clients

"I really appreciated the disciplined thinking Traction Science forces. We're finally working together as a team." - Founder, B2C post-seed FinTech startup


startups we work
with each year


have raised outside


typical employee


our ratio of B2B to
B2C customers


Our perspectives, learnings, and insights on venture capital and traction.

How Venture Capital Will be Impacted by the Next Recession

17 October 2019

Not all economic slowdowns result in a crisis. Many within the startup community believe we’re…

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EdTech Platform Osmosis Raises a $4M Series A To Train Caregivers

01 July 2019

Felicis Ventures backs a venture addressing the “impending global crisis” in caregiving. On June…

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Pillar Raises $5.5M to Attack the Student Loan Repayment Problem

04 June 2019

Kleiner Perkins craves access to the financial data of highly educated consumers entering the…

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What Our

Clients Are Saying

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Let's Talk


Send us a note to learn more about how we can support you or your portfolio companies.